This year’s winner in Ceramics of Italy’s annual competition to design a trade show booth that will showcase its products is “Piazza Ceramica” by emerging New York architect e+i Studio.
Unveiled at Coverings, the premier tile and stone show in the U.S., the pavilion is based on the idea of an Italian piazza. It features a central gathering space around which are two tile-clad mounds in a gradient of colors that provide seating and programming space. To cap it off, and in true Italian style, the underside of one the mounds becomes a café where one can grab an afternoon espresso while liaising with the tile representatives or negotiating the rest of the show. The pavilion is designed to be flat packed for ease of transport and it can be reconstructed in different configurations.
Since 1991, prominent architecture studios –from Bernard Tschumi and Arquitectonica to Aldo Rossi and Gaetano Pesce- have created a unique space that is intended not only to inspire but also to serve the functions of reception, info point, café, and trattoria.