Can the architecture stimulates the 5 senses? That is the challenge of the London firm Toogood Studio who are collaborating with Penfolds, an Australian wine producer, to create a temporary wine bar in Sydney.
This British firm is not new to working in the international market and with famous clients, from Kenzo to Vivienne Westwood and Alexander McQueen. The event has just terminated last week in Sydney in the glamorous location of Walsh Bay (16th March to the 5th of April), but the second stop of the travelling wine bar will be in Melbourne for 5 weeks through July.
The project The Blocks is a mix of good food, chilled atmosphere and refined design, Toogood create something that is between an interior design project and an art object. This interesting collaboration is between the elegant British design firm and the emerging bubbling arts Australian contest composed by Stevie Fieldsend, Samuel Hodge, Kit Webster, Katherine Huang and Haines & Hinterding.
The British design studio crossed the ocean to show its abilities in this new adventure to take the design to another level that is not just interior decor, but interconnection with art, customers and feelings. The elegant Spade chairs and tables by Faye Toogood look perfectly mixed with the other artworks to the point that one almost doesn’t want to use the furniture for its primary use!
The restaurant works such an interactive game, where you have to allow your senses to guide you along the five steps of the tour. Every block represents different kinds of wine, perfume and aroma, and is characterised by a different artwork: wood totems, photo galleries, coloured diamond suspended from the roof, a variety of abandoned objects apparently without any connection between them and aura pictures.
Particularly smart is the lighting design which creates an atmosphere that is a mix between the spot illumination of an art gallery and the open glare of a restaurant, with grape-shaped lamps collected in metal wires above the tables to capture the attentions of the visitor. The use of coarse materials stimulates the touch sense in an experience that did not leave any details without thought. Keep track of the travelling wine bar by checking the events programme here.