All Aboard Apple’s New Flagship Store

The halls of Apple just got a bit bigger.   Last Friday, the tech giant opened a new 23,000 square foot store in New York’s Grand Central Terminal said to be one of company’s largest retail outlets in the world.   With five stores now open in Manhattan, it is as if New Yorkers can’t get enough of all things Apple.  

The new store is located on the East Balcony of the historic Beaux Arts building overlooking the majestic Grand Concourse, where it enjoys good visibility.  Like the other Apple stores, this one has an open plan, glass paneling, and features the trademark wooden tables and stools.  But unlike the other locations, this one is uniquely geared to commuters.   A new feature introduced here is Express Pick-Up, which allows customers to make purchases before arriving at the Terminal using a fee app, thus avoiding long lines and waits.    Also new are the 15-minute Express Workshops with  ‘Geniuses’ that offer tips and tricks in a streamlined fashion for commuters on a tight schedule.  While these services will no doubt  appeal to commuters-on-the-go, Apple is hoping the new location will play well residents and toursits too!    

The new store will be open from 7:00a.m. to 9:00 p.m. Monday through Friday, 10:00 a.m. to 7:00 p.m. on Saturday, and 11:00 a.m. to 6:00 p.m. on Sunday.

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